The MCA yesterday launched the next phase of its campaign on mine rehabilitation and how mining and farming work together.
Filmed at Dawson, the next phase of the More to Mining campaign shows that Australian mining companies understand that land rehabilitation is fundamental to responsible mining.
MCA CEO Tania Constable said the Australian minerals industry recognised its responsibility as a temporary custodian of land to contribute to sustainable land use outcomes.
"Planning for rehabilitation takes place long before mining commences, and rehabilitation is undertaken progressively during the life of a mine wherever practical," she said.
"Dawson is an outstanding example of best practice rehabilitation and we are pleased Anglo American took part in our campaign."
Anglo American's Metallurgical Coal business CEO Tyler Mitchelson said the company was committed to ensuring that after mining, land was rehabilitated to provide ongoing value to communities.
"We invest in innovative approaches to rehabilitate land, and we completed more than 400 hectares across our two open cut Australian sites last year," he said.
"Under our Sustainable Mining Plan we direct our efforts to making sure that not only do we minimise impact, but that we seek to deliver positive and lasting environmental outcomes."
The advertisement features a 165-hectare recently rehabilitated site at Dawson mine used by local cattle graziers.
During the rehabilitation process, a dam was repurposed to provide water for stock, and cattle grazing trials resulted in strong weight gain.
The More to Mining campaign is part of the broader There's more to Australian mining campaign and builds awareness of the industry's approach to its environmental responsibilities through a range of media channels.